Investment Opportunity
Prepared for Marion Wattles Family Trust

35 17th St
Hermosa Beach

A 8-unit, 1922-vintage opportunity with LA RSO rent mark-to-market upside in Hermosa Beach, CA 90254.

$5.25M
List Price
5.77%
Pro Forma Cap
3.97%
Current Cap
8
Units
Scroll
The Asset

35 17th St, Hermosa Beach, CA 90254

A two-story multifamily asset with bones to work with — strong location, defensible vintage, and a path to materially higher NOI through rent mark-to-market and operational upside.

Year Built
1922
Units
8
Building SF
5,158
Lot SF
2,622
Zoning
Other
APN
4183-007-029
Recommended Value

Priced to trade.

Three tiers triangulated from 6 recent comparable sales. The middle tier is the recommended list — defensible against the comp set with room to negotiate without giving up the floor.

Whisper
$5,500,000
Test the market — pricing for the right buyer at the right time
Floor
$5,000,000
Walk-away — below this leaves money on the table
The Comp Story

The trades that price this deal.

6 mix-matched comparables in the submarket — same vintage, similar unit count, true competition for buyer capital. The median trade clusters around the recommended list.

Sales comp map showing subject property and 6 comparable sales
Subject Sold Comparables (6) Currently Listed (3)
Address Sold Yr Units $/Unit $/SF Cap GRM
35 17th St (Subject) 1922 8 $656,250 $1018 3.97% 16.00
259 28th St 2025-11-20 1921 4 $532,500 3.41% 16.70
89 15th St 2026-03-31 1959 5 $400,000 $666
1912 Hermosa Ave 2025-07-18 1924 9 $369,889 $750 4.70%
825 Manhattan Ave 2026-03-31 1949 5 $770,500 $1317 3.71% 18.24
908 Manhattan Ave 2025-10-28 1941 5 $770,000 $1519 4.50%
2124 Hermosa Ave 2025-02-21 1972 6 $950,000 $989 2.61%
Comp Median (n=6) $651,250 $989 3.71% 17.47
The Story

Where it is, and where it goes.

In-place rents trail market materially. The pro forma side shows what stabilized operations look like at market rents — the spread is the value-add prize.

Current State
Effective Gross Income$311,723
Operating Expenses$103,526
Current NOI$208,197
Pro Forma · Stabilized
Effective Gross Income$410,400
Pro Forma NOI$302,719
NOI Lift Available
$94,522+45%
No construction risk. Captured through natural turnover, RSO buyouts, and operational tightening over a 24-36 month horizon.
The Group CRE

Numbers that aren't decoration.

My job is to get you the highest defensible price, fast — without leaving money on the table or sitting on the market. The receipts:

$488M+
Closed Volume
97.6%
List-to-Sale
7,000+
Properties Valued
28%
Faster than LA Avg
50+
5-Star Reviews

Let's talk. No pressure.

15 minutes, walk through the comps, the pro forma, and the buyer pool. If the numbers don't work for you, no harm done. If they do, I'll have a marketing plan in your inbox by end of week.

Confidentiality · Disclaimers · Brokerage License

Confidentiality

This presentation is delivered to a limited number of qualified parties for the sole purpose of evaluating a potential acquisition of the property described herein. Recipient agrees to hold its contents in strict confidence, use the information solely to evaluate the subject property, not reproduce or distribute any portion to any third party, and return or destroy this document upon request.

No Representations or Warranties

Information contained herein has been obtained from the property owner, public records, third-party data sources (CoStar, the Los Angeles County Assessor, Mapbox), and other sources believed to be reliable. Neither Taylor Avakian, The Group CRE have independently verified this information and make no representation, warranty, or guarantee as to its accuracy or completeness. Recipient must conduct independent investigation and rely solely on their own analysis and advisors.

Pro Forma & Forward-Looking Statements

Pro forma figures, market rent estimates, value-add scenarios, ADU projections, and any other projection herein are forward-looking and based on assumptions that may not materialize. Actual operating results, sale outcomes, and investment returns will differ — possibly materially — from any projected figures. Past performance of comparable properties is not a guarantee of future performance.

Not Tax, Legal, or Investment Advice

Nothing herein constitutes tax, legal, accounting, investment, or financial advice. Recipient should consult their own attorney, CPA, financial advisor, and other qualified professionals before making any decision regarding the subject property. References to RSO, AB 1482, AB 1857, ADU regulations, Prop 13, or 1031 exchange treatment are general in nature.

Subject to Change · Prior Sale

The subject property is offered subject to errors, omissions, prior sale or lease, change in price or terms, withdrawal from market, and other conditions imposed by the seller. The seller reserves the right to accept, reject, or counter any offer at its sole discretion. This is not an offer or solicitation to sell. Any agreement shall be embodied solely in a fully executed purchase and sale agreement signed by all parties.

Equal Housing & Fair Housing

The Group CRE adheres to all federal, state, and local fair housing laws including the Fair Housing Act, the California Fair Employment and Housing Act, and applicable Los Angeles municipal regulations. The Group CRE does not discriminate on the basis of race, color, religion, national origin, sex, familial status, disability, sexual orientation, gender identity, source of income, or any other protected class.